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Why do insurance companies pay for ineffective treatments?

Trending story found on edzardernst.com
Why do insurance companies pay for ineffective treatments?
This is a somewhat unusual post. I do not normally dwell on personal anecdotes or experiences - but this one might be relevant, and it is absolutely true. About 7 or 8 years ago (we had just published our book Trick or Treatment), I was invited to a meeting of health insurers. Not just any old meeting, but a top-notch conference where many of the world's most influential executives of large insurance companies were gathered. It took place in one of the most luxurious hotels of Istanbul. The most prominent speaker was the brother of France's president Sarkozy (who flew...
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